Editing for Impact

Writing tweets is easy.

280 characters. Flick through the timeline, type a bit and bam. Done. Churn a few out.

But then you post them. They get no likes. No retweets.

Now likes and retweets don’t really matter.

But they’re a signal of what does.

Impact.

When you make people stop and think, they interact with your tweet. If they just scroll past because it’s a garbled mess, you are wasting your time.

And it’s probably NOT because they “aren’t ready for this content” or because your content is “too valuable”. Look, everyone knows a platitude does well. But they do well because they take a key learning point and edit it down to a catchy phrase.

The editing is key. Editing takes your half finished idea and polishes it into a gem. So even your valuable content can get engagement - because it caught attention and hooked the reader first.

Most people don’t know how to edit.

And it shows.

I’ve spent the last two years obsessively learning how to craft and edit tweets. I’ve bought and worked through over a dozen guides, and consulted with masters of Twitter like J. K. Molina and The Art of Purpose (@Creation247).

I’ve earned thousands of dollars from Gumroad and thousands more as a ghostwriter. And yes, I’ve written tweets that you have definitely seen. Tweets that get results like these:

And countless others that I can't share (all my best tweets go to clients, the ghostwriter's curse...)

Here are a few questions I ask myself whenever I edit a tweet. Questions that will help you tweet better, and edit your tweets to be more effective.

This simple guide will take you ten minutes to read - but the lessons will save you hours in learning time.